Differential Diagnostics: 
Increase Your Word of Mouth Referral -- Scientifically
 

Word of mouth referral is the #1 source of new parents for Christian schools in America.  You can expect that between 60% and 90% of new parent enrollments to your Christian school will come from word of mouth referral

There are two basic ways to increase your word of mouth referral:  (1) Improve program quality -- in the right ways, and (2) Work proactively with those who refer -- adding fuel to the proverbial fire.

What program improvements will increase word of mouth referral to your school the most? Differential Diagnostics is GraceWorks' premier tool to help Christian schools understand exactly that:

Differential Diagnostics is quite a product!  I have seen far less reported to schools by processes that involve in-person visits by evaluation teams. The statistical analysis is certainly more sophisticated than most school evaluations. 
Dr. Dick Carpenter, University of Colorado -- Colorado Springs Educational Leadership, Research, and Policy Foundation

By the numbers -- in a plain English report of over 100 pages -- Differential Diagnostics tell you what thrills, frills, and chills parents at your Christian school.  We'll tell what improvements are highest leverage solutions, likely to increase your word of mouth referrals the most.

The Differential Diagnostics Results Report was a great blessing to our school's leadership team.  Using plain, understandable language, we were able to develop some useful, effective strategies to help improve our school, making it more attractive to our current and future families.  Our ability to minister to the young people in our community has been enhanced by the results shared in the report. I would recommend the DD to any school who needs reliable data to  measure their effectiveness in meeting the needs of their clients.  
Joel P. Landskroener, Executive Director
Lutheran High School, Mayer, MN

Bunny trails!  Don't waste your precious dollars, leadership time, and capital on program improvements that are not important to your parents, improvements not likely to increase parents' overall satisfaction and willingness to refer. 

Affordably priced at $3,500, Differential Diagnostics costs less than your least expensive bunny trail.  You can order Differential Diagnostics here.  Or call (719) 278-9600, ext. 100 for more information.

What Is Differential Diagnostics?

Differential Diagnostics is a two-step internet survey process that takes about 3 months to finish. 

Step 1:  GraceWorks' Parent Satisfaction and Referral Survey (PSRS).  Based on the two most researched satisfaction questions on earth, GraceWorks has normed parental satisfaction and willingness to refer for Christian schools in America.

The Parent Satisfaction and Referral Survey (PSRS) tells you how your Christian school rates to all Christian schools in our database, in simple percentile ranks.  Not just your school as a whole, but various subgroups as well -- 3rd grade parents, Generation X, Board members, teachers, parents with household income over $200,000.

Equally important, the PSRS identifies Promoters -- people willing to help you with various marketing tasks, and now, new parent leads.

Plus, through two sets of open-ended questions, the PSRS tells you (and GraceWorks) what is on the minds of your parents -- what they are concerned about, and how they think about it.  These thoughts become the foundation for Step #2:  the Differential Diagnostic Survey itself.

The PSRS is the essence of parsimony -- all of the above in an internet survey that takes the average parent about 4 minutes to complete.

WOW!  What a report.  I spent a couple of hours last night going through it.  I am amazed at how such a simple-questioned survey can give such valuable insight to the school.  I will obviously be spending more time with the report.  I love the various angles in which you can view the data.  This can really help us determine not only what the issues are but also who they affect. 
Anthony Knight, Principal
Covenant Christian School, Loganville, GA  

Step #2:  GraceWorks Differential Diagnostic Report.  Using several dozen pages of comments by Promoters, Passives, and Detractors, a GraceWorks' senior consultant develops a full yearly quality parent survey.

Because every school is different, the Differential Diagnostic survey is unique for every Christian school -- we write each one from scratch. 

The heart of the Differential Diagnostic Report is the differential question, which asks parents to rate the relative importance and effectiveness of 80 - 100 program elements.  These are extensively analyzed, using advanced statistics, to determine:

Thrill me elements -- The "Wow" factors that create enthusiastic Promoters,

Disgust me factors -- What turns off parent referrals -- or even flips the switch, creating Detractors,

Annoy me -- those pesky problems that dampen referral enthusiasm, and

Frill me -- program elements that aren't helping you increase overall satisfaction or willingness to refer.

The report uses extensive statistical analysis (ANOVA, Factor Analysis, Correlations) to determine:

• What program elements relate together, answering questions like, "What does teacher professionalism look like in the minds of parents?"
   

• What program elements are most important to Promoters and Passives / Detractors, which is used to determine strategies to increase the former and decrease the latter.
   

• Improving what program elements will most increase willingness to refer,and overall satisfaction.
    

• Your "Top 10s":  strengths, weaknesses, most important program elements, most effective problem elements,  highest leverage improvements.
   

• The average Differential Diagnostic Report also contains over 40 specific, practical recommendations from our senior level consultants.

GraceWorks' Differential Diagnostic Report represents nearly 500 hours of internal programming and development. 

For more information,

call (719) 278-9600, ext. 100

or complete the simple form below: