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Volume 1: Essentials
© 2006
By Dan Krause and Bob Rogalski
625 pages
$139
The only comprehensive and cutting-edge marketing guide written specifically for Christian schools.
Achieve financial stability and excellence in your Christian school!
Over 600 pages in 9 hard-hitting chapters, including dramatically increasing your word of mouth effectiveness … program and price … research … promotions and materials … and a complete strategy for the internet.
Thoroughly Researched, New & Fresh
What readers are saying:
Marketing Christian Schools: The Definitive Guide, Volume I, is the most complete and practical tool for marketing I have ever experienced. In my opinion, it is definitely worth the price. Dr. Daniel C. Roth, Schools and General Executive, Southern Illinois District, LCMS
Loaded with sample forms, user-friendly charts and hands-on ideas, Marketing Christian Schools: The Definitive Guide, Volume 1 is a great place to start your marketing program. Finally there are tools to guide schools in this task. Thank you, Dan Krause and Bob Rogalski! - Gayle Denny, Executive Director, Evangelical Lutheran Education Association
Click here to receive a FREE CHAPTER: "Increase Your Word of Mouth Effectiveness"
For both beginners and experts. Covers all the basics in depth, plus essential advanced topics such as increasing word of mouth referrals and how to effectively use the internet.
A practical, fresh approach. Thoroughly researched, incorporating the latest marketing research on branding, promotions, public relations, and parental satisfaction ... plus much more.
100% guaranteed for one full year. Read and study the Guide. If you are not fully satisfied, return it, and GraceWorks will cheerfully refund your money within 365 days of receiving it.
Over 150 practical principles, 95 detailed ideas, and dozens of samples. Based on five decades of collective, hands-on experience, and over a thousand hours of research.
A tremendous time-saver for busy principals and administrators who need state-of-the-art help on how Christian school marketing must change to reflect today's increasingly difficult environment.
A must read for Christian schools who are struggling ... or start-ups ... or Christian schools seeking to move to the next level of effectiveness.
Chapter by Chapter
Marketing Christian Schools: The Definitive Guide, Volume 1: EssentialsChapter 1
Get Organized and Get Help: Marketing Calendar and Task Force
(85 pages)
Why the marketing calendar starts in December ... or even November
Marketing a Christian school ... when you're broke
Allocate funds to marketing thoughtfully .. when you're not
Why the lazy days of summer aren't so lazy after all
How to market a Christian school ... without doing all the work yourself
Includes: Sample Marketing Plan and BudgetChapter 2
Marketing Research
(45 pages)
How to determine what your parents really want ... when they want everything
A yearly parent survey ... that actually tells you something
Integrate primary and secondary research ... without getting a migraine
How to use marketing research so that your literature reflects the real you
Includes differential questions:
Compare the relative importance and effectiveness of 80 program items ... all at one timeChapter 3
Quality Programs
(71 pages)
The ultimate success factor ... has absolutely nothing to do with your competition
Your secret staffing weapon ... does not draw a salary
Board and administrator at loggerheads? What to do
Why the key program marketing issues are largely the same for start-ups ... tooIncludes generational issues: understand why parent problems
are teachers' #1 professional headache todayChapter 4
Pricing and Tuition Assistance
(55 pages)
How tuition and financial aid reflect your ministry philosophy ... profoundly
Why some schools will never market themselves out of their financial mess
A key mistake school start-ups often make ... with the very best of intentions
Why tuition discounts should be expunged forever from your vocabulary
How to figure your numbers ... so you can afford to split overly large classes
How to use price and tuition assistance as a competitive advantage
Includes: detailed worksheets to effectively understand
your revenues, expenses, and class size issues
Chapter 5
Word of Mouth Referrals
(61 pages)
Why you shouldn't pay parents only when a referral actually enrolls
Understanding who makes a referral ... and why
The two keys to parental satisfaction. Hint ... one is good customer service
How to reliably assess parental satisfaction ... in one question
How to profoundly motivate teachers for word of mouth referrals
How to tap into the hidden market for Christian school studentsFree Sample Chapter HERE:
GraceWorks will send you the entire
Word of Mouth Referral chapter -- immediately!-Or-
Order the entire Guide risk-free, and we will immediately email
you all 61 pages of the Word of Mouth Referral chapter!
Chapter 6
Open Houses
(42 pages)
How to add 24 open houses this year ... and have your teachers love it!
Why an open house is a procedure ... not an event
Why advertising open houses on a billboard ... might actually make sense
The open house competitive advantage ... for denominational schoolsIncludes: a dozen full-color samples to promote open houses
Chapter 7
Registration and Re-Registration
(40 pages)
How to crack the whip on re-registration ...and bring order out of chaos
A structured way to pick and choose the best students
How to avoid the 4:00AM new parent registration rush
What to ask on your registration forms ... including grandparentsIncludes: a full registration packet
Chapter 8
Ancillary Services
(35 pages)
Why your preschool / day-care / summer programs are better than free advertising
Why your Kindergarten teacher is an integral part of your marketing team
How to manage transitions successfully ... Preschool to K and 8th to 9thIncludes: a full summer program
Chapter 9
Website and Electronic Marketing
(101 pages)
Why putting your tuition rate on your website is a dumb idea
How the web sells commodities ... and you are not a commodity
The difference between a parent and a spider ... and how to write to both
How a cold machine can feel like a warm person ... 24/7
Using marketing emails successfully
Thinking through your overall web objectives ... easy
Implementing your overall web objectives ... hardIncludes: detailed insights on how to market to parents
who are not presently seeking a Christian education
for their children ...and a simple online way to discover dozens of people
who are!
About the Authors
Bob Rogalski, M. Ed. is widely known in Lutheran circles for his practical and pioneering work to help Lutheran schools increase their annual fundraising results and overall marketing effectiveness.
Founder and President of the Lutheran Development Center, Rogalski has consulted with hundreds of schools over a 30-year education career in both Administration and Development.
Bob's specialties are Christian School Start-Ups, Development and Fundraising, Administration, Marketing and Enrollment.
Dan Krause, MA. Innovator and Developer -- those two words best describe GraceWorks' Founder and President. Dan Krause has served non-profits his entire 23-year career, including 17 years of full-time fund development, 15 capital stewardship campaigns and over $21 million raised.
Krause started working professionally with Christian schools in 1988, and has served Evangelical, Roman Catholic, Episcopal, and Lutheran schools. In the mid 1990s, Krause co-developed the award-winning "Tell-It" media kit for churches and schools of all denominations to bring their stories to media, particularly local television news.Dan's life purpose is to help young people become world-changing Christian leaders for the increasingly challenging world of tomorrow. One of the best ways to do this is help Christian schools operate effectively. He credits his father, Gene, an often frustrated School Board member, for instilling his deep love of Christian schools.
Krause's areas of expertise include Capital Stewardship, Non-Profit Capital Campaigns, Feasibility Studies, Major Gifts, Marketing and Leadership Renewal.
The Initial Release of the Guide Will Include Three Upgrades:
(1) Team Upgrade -- Gives you the entire manual in e-book form, with copyright permission to print up to 15 copies -- one copy for every member of your marketing team.
Plus, all major action steps advocated in the Guide have been put into Microsoft Project format. This allows you to easily assign action steps to various members of the team and monitor progress. And, you can easily change the dates of all activities to reflect your own circumstances.
(Note: Microsoft Project is not included. However, non-profit Christian schools can purchase Microsoft Project for approximately $90 from Consistent Computer Bargains.)
(2) Electronic Samples Upgrade -- The media guide provides you 44 samples in paper form. The Samples Upgrade gives you the files for all forms in their "native" format, either Microsoft Publisher, Word, or Excel. Much quicker than retyping!
(3) Quarterly Updates -- A nominal quarterly subscription fee provides you with new samples, ideas and principles on a quarterly basis (by email). In addition, the authors will be developing a new special interest chapter each six months on topics not presently in the Guide. Next up: "How to Market to Minorities" and "Marketing Christian Schools in Rural Communities."
During the limited introductory period, you can purchase, risk-free, both Marketing Christian Schools: The Definitive Guide, Volume 1: The Essentials and all upgrades at savings up to 40%.
Enhance the value of your Guide with an upgrade! (Note: Available only with purchase of the Marketing Guide first) Full One Year Guarantee
If for any reason you are unsatisfied with the Guide or any of the upgrades, simply return them for a full refund within 365 days. No questions asked.