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A Christian
school's comprehensive solution to hold and increase enrollment
in these turbulent times!
Announcing
eMc3,
GraceWorks Ministries' complete solution to your Christian school's marketing enrollment
success.
A research-based approach that we
guarantee will increase your enrollment by 10% or more after 1
year. eMc3 includes everything in our unique,
self-directed Christian
school
Enrollment Marketing Clinics & Coaching program
(eMc2) PLUS the individual attention to tailor
these cutting-edge strategies to your
school:
** Two days of on-site training and
implementation to solidly launch your volunteers, Board, and
staff in effective marketing. GraceWorks' President, Dan
Krause, personally travels to you to present his practical Lifting Off, ... Soaring Ahead marketing seminar.
** 4 hours per month of ongoing
phone consultation with a senior level
marketing consultant.
** A thorough review of your website, with
detailed recommendations. At a minimum, a
Christian school should generate 5 - 10 leads each month from
online marketing. (Are you?)
** Exit Interview process with written
report and recommendations.
** Our complete Differential Diagnostic
school assessment, which quantifies exactly why current
parents do and do NOT refer new parents to your school -- and
what you need to do. Includes a completely custom tailored
Differential Diagnostic survey and thorough custom-tailored
report. (Greatness does not come randomly!)
To learn more about eMc3, call GraceWorks
today (719)278-9600, ext. 400, to set an appointment with
President Dan Krause.
Or for an
eMc3 program description,
click here.
Why
eMc3
Just Works:
33 Reasons
#1: Research-based: Over
300 Christian schools and 28,000 Christian school constituents
surveyed to date. Laser-focused on marketing activities
that actually work, starting with word of mouth, church,
and online marketing. Over 100 practical strategies
alone to increase word of mouth referrals!
#2: Exclusively for Christian
schools: Over 1,200 schools of all denominations served by
GraceWorks Ministries. A faith-centered approach
that accentuates and preserves your God-given purposes.
#3: Leading-edge yet field-tested:
Bold strategies successfully used by hundreds of the strongest
Christian schools in America. Your telephone coach will be
President of GraceWorks, Dan Krause, has thirty years experience
in fundraising and Christian schools or an experienced
principal. Needs more work. Move past
conventional "wisdom" -- safely.
#4: A volunteer-centric approach:
Internet-based project management takes the coordination monkey
off your back. The Parent Satisfaction and Referral Survey
(PSRS) even identifies your Marketing Taskforce members -- who can write,
layout, edit, design, distribute brochures, help with
events or their church. Everyone you need on your
Marketing Taskforce.
#5: Nationally normed satisfaction
and willingness to refer comparisons: both for your
school as a whole, and for various subgroups at your school.
How do your 8th grade parents compare to all 8th grade parents
in GraceWorks' database? Or more pertinently, how does your
Board -- or your teachers -- compare to our national norms?
The Differential Diagnostics Results Report was a great
blessing to our school leadership team. Using plain,
understandable language, we were able to develop
some useful, effective strategies to help improve our school,
making it more attractive to our current and future families.
Our ability to minister to the young people in our community has
been enhanced by the results shared in the report. I would
recommend the Differential Diagnostic Report
to any school who needs reliable data to measure their
effectiveness in meeting the needs of their clients.
Joel Landskroener, Executive Director
Lutheran High School of Mayer
#6: The most experienced telephone coach
money cannot buy. Executives with a proven track
record.
#7: On-site training for your entire
marketing team, staff, volunteers and Board: 13 - 15 hours.
Done personally by GraceWorks' President Dan Krause, an
in-demand national speaker. Includes 180-page Workbook,
and Implementation Guide, plus numerous hand-outs and slides.
Move your entire marketing effort ahead 1 year in two days.
Well, I’m recovering from the weekend. Dan, it was awesome! It was somewhat like a fire hydrant of
information for me, but I loved it. My mind won’t quit . . . I
need some absorption time!! I’m inspired and I thank you so
much.
Karen Pruitt
Central Christian
Academy, Wichita, KS
#8: Dozens of sessions of
supplemental training available 24/7 online: Including
the entire Lifting Off ... Soaring Ahead marketing seminar. Do
you know how to do a Promoter's Reception?
Dan is a delightful man with a tremendous
amount of information -- actually good information. Most of
all he is a bold follower of Christ, which is always an
inspiration.
Tim Murray, Board Director
Loyola
Christian School, Mankota, Minnesota
#9: What parents love and hate about
your school -- in their own words: All sorted by
categories, so you can investigate a subgroup. (What do
your $200,000+ income parents really think?) Includes
suggestions for improvement from all respondents.
WOW! What a report. I spent
a couple of hours last night going through it. I am amazed at how
such a simple-questioned survey can give such valuable insight to
the school. I will obviously be spending more time with the report.
I love the various angles in which you can view the data. This can
really help us determine not only what the issues are but also who
they affect.
Anthony Knight, Principal
Covenant
Christian School, Loganville, GA
#10: The good, bad, and ugly of your
school -- precisely, by the numbers. What thrills,
frills, and chills your parents. Precisely what to fix to
make your Promoters wildly enthusiastic. Detractors' big
hairy problems -- determined by factor analysis and ANOVA.
All reported back to you in a plain English, custom-tailored
report.
#11: A parent-centric approach to
both surveys -- asking the right questions, the right way.
Your parents tell us what is important to them, and we test
that. On our Differential Diagnostics, the average
importance of all questions we ask is 4.48 out of 5 -- i.e.,
We're
nailing it!
#12: A new philosophy for your word
of mouth Promoters. Invade the untapped market of
parents who have educational concerns, but have never seriously
considered any Christian school, including yours. (AKA
-- How to quit competing for the same parents every other
Christian school in town is going after.)
#13: A new philosophy for
your web site. Invade the untapped marketing of parents
who have educational concerns, but have never considered any
Christian school, including yours. Same idea as #12,
but an entirely different set of strategies on the web.
Online marketing excels at "pre-selling" because, thanks to
email, frequency is free. With Goldmine for Windows, we
take your auto responders to a whole new level.
#14: Monthly mailer for Promoters and warm
leads. This increases the sheer number of referrals
you receive, and coaxes your warm leads into visiting. A
systematic and easy way to keep in touch with the two key groups
who can dramatically increase your enrollment.
#15: Customer Relationship
Management for new leads -- Set up personally by GraceWorks'
President, Dan Krause, who co-developed two fundraising backend
programs for Goldmine. Dan has used -- even provided
technical consultation --with Goldmine since 1994.
#16: Shut down the gossip factor.
What in the world is wrong with your Detractors -- in their
own words, and also by the numbers. We'll tell you what
specifically to do to fix Detractors' problems.
#17: Dozens of testimonials -- All available within six weeks of starting
the program. In our literature and website analysis, we'll
tell you exactly how and where to use them.
#18: Improve the transition from
Preschool to Kindergarten. Our training: From
Preschool to Enrollment, shows you how.
#19: Less stressful, more practical
finances. GraceWorks advocates a cost-based,
needs-based solution as the correct ministry philosophy. As part
of the initial training, we analyze your current tuition and
financial aid picture with your Board. Skeptical? Request
our Biblical Case for Full-Cost Tuition.
#20: Marketing Forum exclusively for
other leading-edge GraceWorks' clients. Ask your peers
what's working for them in enrollment and marketing.
#21: Well over half of these
powerful ideas are not even in print. Hundreds of
ideas we have learned and refined from helping hundreds of
Christian schools since publishing Marketing Christian
Schools: The Definitive Guide, Vol. 1.
Marketing
Christian Schools: The Definitive Guide, Volume I, is the
most complete and practical tool for marketing I have ever
experienced. In my opinion, it is definitely worth the price.
Dr. Daniel C. Roth, Schools and General Executive
Southern
Illinois District, LCMS (ret.)
#22: Outsider objectivity. The
process includes three separate surveys -- the Parent
Satisfaction and Referral Survey, Differential Diagnostics, and
Exit Interviews. We provide an outsider's objectivity --
tempered with our experience with hundreds of Christian schools,
as well as our passion to advance Christian education in
America.
#23: Mechanics: Templates,
forms, reports that will prove to you (once again) that "what
gets measured, gets done." All based on one consistent
philosophy.
#24: Marketing Plan: We'll
review your old marketing plan (and, a few weeks later, review
your new one!) Our online Marketing Project Manager contains
hundreds of marketing strategies and tactics. We tell you
what to do -- month by month.
#25: Focus and direction:
Besides your monthly coaching call, the Monthly Marketing Manager
Memo provides direction and focus for each and every month.
#26: Branding: GraceWorks'
branding experts review your marketing materials in writing.
#27: Differentiation -- God's way.
Want to do something great for God? Figure out what He's
doing, and do it with Him. GraceWorks differentiates
God's way -- through vision, God's unique DNA for your school.
eMc3 includes an entire session on this crucial marketing
dimension. Working exclusively with Christian schools, we
give you a national view of what God is doing, and help you
understand your place in this "meta-narrative."
#28: Relationship before money.
We teach you how to use money objections to generate visits to
your school. Result: less hang-ups and more
enrollments.
#29: Use literature correctly. Why
sending a literature packet is Plan (C), and how Plan (A) and
(B) will dramatically increase your closing effectiveness.
The increase in your enrollment in this one area will easily pay
for the cost of the entire eMc3 process alone.
#30: Identification of 90% of your
Promoters in the first six weeks. Work proactive
strategies to throw fuel on the proverbial fire. How
to get your Promoters to call you when they make a
referral. Working proactively with your Promoters will
easily pay for your investment in eMc3 -- just this one item.
#31: The correct enrollment closing
strategy and philosophy -- based on the most extensively
researched selling methodology on the planet.
(Here's a hint: you should never start with a
tour.) GraceWorks trains everyone, including the
receptionist. The improved closing results from this
training, done at the beginning of the process, will in itself
pay for your investment.
#32: New word of mouth leads
-- often dozens -- from your Promoters, sent to your email
inbox, starting just six weeks into the eMc3 process.
These leads, generated through the Parent Satisfaction and
Referral Survey, will in itself pay for the entire cost of eMc3.
(Did we already say that?)
#33: After one year, if you don't
increase your enrollment at least by 10%, we will cheerfully
refund your money, period. Only one "if" -- you have to
do what we suggest most of the time. Recession /
Depression -- we don't care. Follow the process, and you'll
be just fine.
If you are serious about
increasing your enrollment, call (719) 278-9600, ext. 400, to
set up an appointment with GraceWorks' President Dan
Krause. |
