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Dave Domsch
Marketing Studies
 

David Domsch is Vice President of Lawrence-Leiter and Company, specializing in strategy development, planning and marketing, and the research needed to do those jobs well.

Domsch is skilled in analysis of opportunities, utilizing both primary and secondary research techniques.  He has guided organizations in evaluating markets for proposed new products and services, understanding perceptions and analyzing attitudes and opinions. He has expertise in the full range of research tools, including focus groups, written surveys, telephone interviews, face-to-face interviews, psychographic and demographic research, concept tests and intercepts.  This research is designed to support strategy development as well as the detailed planning necessary for project execution.

Dave has designed and executed major search, marketing, and strategy projects for organizations as diverse as:

• John Knox Village
• Goodwill Industries
• Farmland Industries
• Mother's Refuge
• National Athletic Trainers Association
• University of Missouri at Kansas City
• Specialized Carriers and Rigging Association
• Lutheran High School of Kansas City
• Minnesota Pharmacists Association
• Virginia Society of CPA's, Personal
• Communications Industry Association
• National Association of Printers and Lithographers
• National Business Travel Association
• National Association for Business Economics
• Educational Theater Association/International Thespian Society
• International Order of the Golden Rule

Prior to joining Lawrence-Leiter and Company, Dave served as President of a retail business, directing it through a turnaround situation.  He has eleven years of line management and corporate strategic planning experience with Hallmark Cards, Inc.  During that time, he evaluated new business opportunities, defining strategy and developing plans for entering selected businesses from the initial concept stage through product development, design, positioning, sourcing, scheduling, construction, staffing, control and operations nationwide.
 



With two decades of full-time consulting experience, Dave Domsch provides critical market research and Board function expertise.

 

A graduate of Concordia Senior College in Fort Wayne, Indiana, Dave has a Master's in Business Administration from the University of Missouri. Dave and his wife, Lois, are active members of Timothy Lutheran Church in Blue Springs, Missouri.  They have three children.

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