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The GraceWorks' Marketing Audit is a careful and extensive evaluation of your current marketing effort.
Like the Fundraising Audit, the goal of a Marketing Audit is two-fold:
– To determine
reasonable, yet increased, enrollment goals
for your school and
– To detail areas for improvement for you to reach these higher goals.
What specifically can you
do to increase your enrollment results this
school year? To learn more about GraceWorks Ministries' Marketing Audit, call (877)-9-FOR-R- KIDS (1-877-936-7754) to schedule a free, 45-minute no obligation consultation, or use the links below:
A Closer Look at Our Marketing Audit
What can you do to
increase your enrollment results for this
school year? GraceWorks' Marketing Audits will give you solid answers to this important question.
Issues that are considered include:
• What is your unique position / differentiation among Christian schools in your area?
• What do your parents view as your
school's key benefits?
• Why did parents NOT enroll their child in your school?
• What demographic trends impact your marketing efforts?
• How could you better connect with feeder schools?
• What literature and marketing materials
need improvement?
• What present marketing strategies are working well?
• What present marketing strategies are marginal?
• What new marketing directions are needed?
• What other internal factors need to be considered in your marketing efforts?
• What other external factors should be considered?
Here's what GraceWorks will do:
Analyze All Enrollment Related Statistics
-- such as name sources, enrollment trends overall and by grade, “break even” by classroom, retention between grades and/or between preschool to kindergarten.
Gather Information About Your Competitors
-- such as tuition rates, enrollment, grades offered, and comparative strengths and weaknesses.
Carefully Consider Your Available Resources
-- paid staff and volunteer -- for marketing activities.
Review All Your Marketing Related Research
– parent
surveys, as well as all your marketing related publications.
Evaluate the Marketing Effectiveness of Your Web-Site
-- by an expert on web marketing.
Assess Your Entire Closing Process
-- from prospect call to completed enrollment.
Just gathering together all this data and concisely summarizing it into one document will be very valuable to you.
But on top of that, GraceWorks makes several pages of specific, detailed recommendations to improve your marketing effectiveness.
Start the
process to increase your school's enrollment today!
To schedule a free, 45-minute, no-obligation consultation, simply call:
1 (877)-9-FOR-R-KIDS (1-877-936-7754) or use the links below:
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