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Marketing Christian Schools: The Definitive Guide
Marketing Seminar
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Order Now:  Marketing Christian Schools:  The Definitive Guide (C) 2006





 

 

 


Lifting Off ... Soaring Ahead (Ver. 3.0)
16-Hour Christian School Marketing Seminar
(Onsite at Your School)

 

Move your school ahead 2 years in marketing in one weekend! 

We come to you - with energy, enthusiasm, rich experience, funny stories - and 300 pages of largely unique content for each participant. 

Invite ANYONE from your staff, board, or volunteer teams - we'll even pay for the first 20 sets of materials.

Everything you need to dramatically increase the enrollment at your Christian school, even in our difficult economy.  Research-based - 300+ schools, 60,000+ constituents - and laser-focused on what actually works - custom-tailored to the needs of your school.

And yes - we talk about money with your whole board (2 hours!)  Tuition, financial aid, subsidies, sustainability - the good, the bad, the ugly.  The best session of all, in the minds of many Principals.

The price of the seminar includes the basic version of the Parent Satisfaction and Referral Survey, a $999 value.  Survey results are typically incorporated into the seminar.

Request the our comprehensive description of our Christian School Marketing Seminar (LOSA).  Or schedule a consultation with Dan Krause, President, or one of our other seminar presenters by calling (719) 278-9600, ext. 400.


What Marketing Seminar Participants Say

All the sessions were incredibly beneficial. Thank you!! … It was so packed with vital information! — Seminar Participant

So much good info – so well delivered. — Seminar Participant

On behalf of the board at Covenant Christian School, thank you for doing a terrific job. Your information and ideas will be of great benefit to our school. What struck me most is that we should be partnering with parents so their child may be like Daniel, Moses or Esther. What a great responsibility! Thank you again. May God Bless your ministry greatly. In Him, Chuck Lynn, Board President

This was all so new, yet linked to some of my experience, so I really like it — Seminar Participant

Understanding the financial numbers in laymen’s terms, was instrumental to me in understanding how the school operates. — Board Member

1) It was helpful when Dan reviewed survey results and wasn’t timid when telling us where we are weak. He was truthful in telling us we are only better than 25% of other schools. 2) I appreciated the spiritual emphasis and his focus on letting the Holy Spirit lead us even if it’s not the “conventional” wisdom. -- Seminar Participant

The most helpful part was learning how to think about finances and marketing in a different, new, and refreshing way. There wasn’t one thing that was not helpful to me. I believe that all Lutheran Schools who have not had the opportunity to hear about these programs should! The way Dan presents the material makes sense! Janna Kietzman

The most helpful part was understanding where we are – how we got here – and how to crawl out of our hole in a Christian, mission-minded way. -- Seminar Participant.

Request the our comprehensive description of our Christian School Marketing Seminar (LOSA).  Or schedule a consultation with Dan Krause, President, or one of our other seminar presenters by calling (719) 278-9600, ext. 400.


Real-Life Christian School Marketing ...

Exclusively for Christian Schools - not independent schools, not charters, not secular schools, GraceWorks only works with K - 12 Christian schools.  Everything about the seminar, including the Biblical emphasis, is designed specifically to market your Christian school.

One School at a Time -- each seminar is done for the entire team of your school only ... you can be completely open and honest about the difficulties your school faces.

Invite Your Entire Marketing Team -- staff, volunteers, Boards, secretaries -- everyone is welcome ... GraceWorks pays for 20 sets of materials, and it's just $20 a participant after that.

Each Participant Receives All Seminar Materials -- including a 189+ page workbook, implementation guide, slideshows and other handouts.  Over 300 pages per participant.

Volunteer-Friendly Friday Evening / All Day Saturday Format -- with modular design, to accommodate busy people and schedules.

Volunteer Mobilization Luncheon -- 1 to 2 hours.  Perhaps the most important part of the seminar -- where we get down to the business of who is going to do what by when.

Two Days of Senior-Level Consultant Time -- typically over 16 hours.

Focused on the least expensive, highest "bang for the buck" marketing methods - word of mouth, online marketing, enrollment closing, healthy finance, and a cornucopia of guerilla marketing strategies.

Fully Guaranteed -- If, at the end of the seminar, you are not completely satisfied, GraceWorks will cheerfully refund your entire seminar fee. 

Request the our comprehensive description of our Christian School Marketing Seminar (LOSA).  Or schedule a consultation with Dan Krause, President, or one of our other seminar presenters by calling (719) 278-9600, ext. 400.


A Marketing Seminar Tailored to Your Needs

Lifting Off, Soaring Ahead (3.0) includes all of the following:

Marketing Self-Assessment -- completed before the seminar starts -- including financial aid / tuition / costs, as well as retention, leads, and lead closing analysis.  Now, your consultant reviews the results of your marketing self-assessment with all appropriate decision-makers present.

Parent Satisfaction and Referral Survey (PSRS) 2.0  -- a 15-minute online parent survey, based on decades of customer satisfaction and loyalty research, concretely assesses parental satisfaction and willingness to refer to your school. What thrills, chills, and frills your parents.  Your highest leverage fixes.  The PSRS is also completed before the seminar, with results presented both before and during the seminar.  Now with a unique lead generation system included.

Thorough yet simple Financial Analysis Worksheet - easily understood by everyone.

Leads / Retention Analysis - what's really happening, by the numbers.

Onsite Review - two - three hours of getting to know you before the seminar actually starts. There is just no substitute for being there.

Request the our comprehensive description of our Christian School Marketing Seminar (LOSA).  Or schedule a consultation with Dan Krause, President, or one of our other seminar presenters by calling (719) 278-9600, ext. 400.


Comprehensive Christian School Marketing Materials ... Also included!

Marketing Guide and Team Upgrade -- Marketing Christian Schools:  The Definitive Guide, Volume 1, (C) 2006 is included in the seminar -- all 600 pages.  The Team Upgrade CD is also included, which gives you copyright permission to reproduce the entire Guide for up to 15 members of your marketing team, along with 350 recommended marketing action steps in Microsoft Project format. 

Completely materials.  All hand-outs in three bound workbooks, over 300 pages per participant.  Designed to be easy for self-study, and to be used with our online coaching videos.  Volunteer inspired.  Volunteer friendly. 

Request the our comprehensive description of our Christian School Marketing Seminar (LOSA).  Or schedule a consultation with Dan Krause, President, or one of our other seminar presenters by calling (719) 278-9600, ext. 400.


More Testimonials ...

Well, I'm recovering from the weekend.  Dan, it was awesome!  It was somewhat like a fire hydrant of information for me, but I loved it.  My mind won't quit ... I need some absorption time!!  I'm inspired, and I thank you so much.  Karen Pruitt, Central Christian Academy, Wichita, KS

Great to know what works, so we don't waste time trying to "re-invent the wheel." Lots of practical info; gives us hope that yes, we can make it!  Seminar Participant

The most helpful part of the seminar was learning what specific steps to take to develop and implement a plan to grow our school.  Seminar Participant

What a great way to talk about our school in a constructive way.  Looking forward to a bright future.  Good to have a professional to guide and lead us.  Thank you and God bless.  Seminar Participant

Dan's presentation was warm yet professional.  He provided us with very helpful and practical analysis of information developed by the surveys.  The technical advice regarding website design and marketing was very helpful.  Seminar Participant

I learned way more than I thought possible.  Great to have a group hear all this so we can work together.  Kelly Schmidtke, Seminar Participant

You were very fair in both praise and critiques.  It is helpful to have an outsider's opinion.  Seminar Participant

Dan was warm and real ... and very patient.  We'll need a follow-up in a year! Seminar Participant

Important and excellent info.  A necessity in today's world.  Seminar Participant

The most helpful parts of the seminar were the practical ideas and the discussion.  Dan is rich with knowledge ... and wisdom.  Pastor Scott Mews, Seminar Participant

The wealth of experience and research which Dan draws on, especially as it translates into practical suggestions, is outstanding.  Seminar participant

Dan Krause came to our school last summer and provided us with training that revolutionized our thinking regarding finances, retention, literature, website, and much more. We have begun using his methods in several areas including the recruitment of new students. In the past we sent out packets with enough information to help parents decide NOT to enroll at our school.

Now parents are so eager to enroll that we have waiting lists for the first time ever in our preschool. We have growth at our school this year when many other schools have declined in enrollment. We often make reference to our training with GraceWorks and use it as a standard even in the area of developing strong relationships! We trust his experience and know his heart for and understanding of Christian education guides the principles he employs. We have never regretted the investment we made in GraceWorks' training.   Jane Helleckson, Principal and Preschool Director, Riverside Christian School, East Grand Forks, MN


Key Topics Covered: Marketing Your Christian School

GraceWorks' Lifting Off . . . Soaring Ahead Version 3.0 is the essential Marketing Seminar for your school.  Learn how to:

See the Big Picture of Christian School Marketing Activities -- What works?  What's questionable?  What's a bunny trail?

Find out What Your Parents Really Think Are the Strengths and Weaknesses of Your School -- as well as what areas need immediate improvement.

Determine Parents' Real Priorities for Improvement -- beyond the typical, “It all sounds good to us.”

Get the Money Right -- particularly now, in a recession.  Provide an effective answer for "How much is your tuition?"

Plan Dramatic Enrollment Increase -- through a well-rounded promotional plan and how to use volunteers to get it all done.

Think Clearly about the Costs and Benefits of Promotional Activities -- particularly expensive options such as the Yellow Pages or direct mail.

Prioritize Your Collateral Materials Needs -- including decent copy and solid lay-out  “on the cheap.”  Print quality materials without paying a printer.

Maximize Your Facility Visibility -- and use your signage secret weapons.

Dramatically Enhance and Retool Your Word of Mouth Referral Program -- your single best source of leads.  (Includes a 17 page calendar of word of mouth marketing activities, month by month.)

Shift the Focus of Enrollment Activity -- quit selling, and really minister to new parents.  GraceWorks will show you how, using the most researched selling methodology in the world.

Organize a Lead Follow-Up Program -- one that is automated, inexpensive and time-efficient as well as really shows you CARE.

Position Yourself to Enroll Students -- even after the school year has started.

Fit Your Web-Site into Your Overall Marketing Plan -- what you need and what you don't need. 

Host Your Web-Site and Have Web-Based Response Forms with Automated Responses -- all for a lot less than you think.

Get realistic and practical with church marketing -- difficult, but still doable.

Request the our comprehensive description of our Christian School Marketing Seminar (LOSA).  Or schedule a consultation with Dan Krause, President, or one of our other seminar presenters by calling (719) 278-9600, ext. 400.


Online Ordering

Priced at $2295 to $3195
(Sliding Scale based on Your School's Enrollment)

Your Enrollment:     Your Price:
 

Three additional ways to reduce the cost of the Marketing Seminar:

(1) Deduct $125 if you purchased Marketing Christian Schools: The Definitive Guide, Vol. 1 and the Team Upgrade.

(2) Deduct $199 if you recently purchased the Parent Satisfaction and Referral Survey.

(3) Do not count preschool in the enrollment calculation.

Date Preferences


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Seminar Reservation -- Reserve your spot now.   Hold for just a $500 down payment.  (Balance due prior to your seminar.)

 
 
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