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 Complete
"from the ground up" revision of
the Christian School Marketing Seminar that previous participants consistently rated well over 4 on a 5 point scale
With the August, 2006 release of Volume 1 of
Marketing Christian
Schools: The Definitive Guide, GraceWorks
Ministries
has completely revised our "Lifting Off, Soaring Ahead" Christian School
Marketing Seminar.
We've kept the best ...
One School at a Time -- each seminar is done for the
entire team of your school only ... you can be completely open and honest about
the difficulties you face.
Invite Your Entire Marketing Team -- staff,
volunteers, boards, secretaries -- everyone is welcome ... up to 15 people!
Each Participant Receives All Seminar Materials --
including a 70+ page workbook and an implementation guide.
Volunteer-Friendly Friday Evening /
All Day Saturday Format --
with modular design, to accommodate busy people and schedules.
 Volunteer Mobilization Luncheon --
now
expanded to 2.5 hours. The most important part of the seminar -- here's
where we get down to the business of who is going to do what by
when.
Two Days of Senior-Level Consultant Time
-- typically
over 16 hours.
Fully Guaranteed -- If, at the end of the seminar, you
are not completely satisfied, GraceWorks will cheerfully refund your entire
seminar fee. (Travel expenses excluded.)
... Added some tests ...
A
Complete Marketing Self-Assessment -- completed before the seminar starts.
Now, your consultant reviews the results of your marketing self-assessment first
thing off the plane ... with all appropriate decision-makers present.
Parent
Satisfaction and Referral Survey (PSRS) -- a 4-minute online parent survey,
based on decades of customer satisfaction and loyalty research, concretely
assesses parental satisfaction and willingness to refer to your school. The PSRS is also completed before the seminar, with results presented both
before and during the seminar.
Custom-Tailored
-- half of the seminar (5 full hours) is now devoted to
your school's specific marketing needs. Based on
your PSRS results, GraceWorks now targets
the content for each individual seminar to give you the highest leverage answers
... the best solutions to improve your marketing situation most dramatically.
... And re-did the rest!
Includes
Marketing Guide and Team Upgrade -- Marketing Christian Schools:
The Definitive Guide, Volume 1, (C) 2006 is included in the seminar -- all 600
pages. The Team Upgrade is also included, which gives you copyright
permission to copy the entire Guide for up to 15 members of your marketing team,
along with 350 recommended marketing action steps in Microsoft Project format.
Seminar
Workbook Follows the Guide's Structure -- both Volume 1 and Volume 2. The
seminar includes the most important ideas of each chapter as an overview, with
either remedial or in-depth coverage of topics most likely to dramatically
improve your marketing effectiveness.
Reserve a date now.
What Version 1.0 Seminar Participants Said:
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| "The most helpful part of the seminar was having the workbook to work in and
look back at for guidance as we implement effective marketing."
Dawn Duke,
Marketing Seminar Participant |
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| "Great to know what works, so we don't waste time trying to "re-invent the
wheel." Lots of practical info; gives us hope that yes, we can make it!"
Marketing Seminar Participant |
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| "You have encouraged us and given us many practical tools to increase our
school enrollment and strengthen our school."
Sue Krippel, Marketing
Seminar Participant |
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| "The most helpful part of the seminar was learning what specific steps to
take to develop and implement a plan to grow our school."
Marketing
Seminar Participant |
Marketing Your Christian School
with "Lifting Off. . .Soaring Ahead"
GraceWorks' “Lifting Off . . . Soaring Ahead”
Version 2.0 is the essential Marketing Seminar for your school.
Learn how to:
See the Big Picture of Christian School Marketing Activities
-- What works?
What's questionable?
What's a bunny trail?
Find out What Your Parents Really Think Are the Strengths and Weaknesses of Your School
-- as well as what areas need immediate improvement.
Determine Parents' Real Priorities for Improvement
-- beyond the typical, “It all sounds good to us.”
Obtain Rock-Solid Information on Your Immediate Neighborhood --
What they really want in a Christian school for less than the cost of one new student.
Plan Dramatic Enrollment Increase
-- through a well-rounded promotional plan and how to use volunteers to get it all done.
Think Clearly about the Costs and Benefits of Promotional Activities
-- particularly expensive options such as
the Yellow Pages or direct mail.
Prioritize Your Collateral Materials Needs
-- including decent copy and solid lay-out “on the cheap.” Print quality materials without paying a printer.
Maximize Your Facility Visibility
-- and use your signage secret weapon.
Dramatically Enhance and Retool Your Word of Mouth Referral Program
-- your single best source of leads.
Shift the Focus of Lead Follow-Up Activities
-- from “sales and marketing” to Christian ministry.
Organize a Lead Follow-Up Program
-- one that is automated, inexpensive and time-efficient as well as really shows you CARE.
Position Yourself to Enroll Students
-- even after the school year has started.
Fit Your Web-Site into Your Overall Marketing Plan
-- what you need and what you don't need.
Promote Your Web-Site --
in realistic ways.
Host Your Web-Site and Have Web-Based Response Forms with Automated Responses
– all for
a lot less than you think.
Priced
at $995 to $1695
(Sliding Scale based on Your School's Enrollment)
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