Take
advantage of the "dog days of summer" to start next year right --
both in fundraising and marketing.
Be strategic in using precious
summer planning time. GraceWorks' mid-summer focus is to
help you with strategy and planning issues to have the best
possible launch for the upcoming school year.
These live, 45-minute online seminars require only an internet connection.
Audio requires speakers or a headset . . . or simply dial into the
free conference call at (218)862-6100, ext. 44847209#.
To keep seminars
interactive, each session is limited to the first 10 participants.
Please login 10 - 15 minutes prior to the event start time.
Online Seminars June 30th - July 31st
All Times Mountain Daylight Time (MDT)
No Password Needed
Note:
Simply login 10 - 15 minutes prior to the event start time.
Seating is limited.
----------- Week of June 30th -------------
Tuesday, July 1st
Internet
Strategies for the Third Millennium.
(An eMc2
"sneak peek" session!)
Moving beyond technology, what are the overall strategies
necessary to dramatically increase leads generated from our
websites? What do we really need to succeed at Internet
marketing? Here's a hint -- it is not a software package.
In industry, Internet marketing will be the #2 marketing
expenditure by 2010. 9:00AM MDT (Event ID:
JNQ053957)
Login here.
Wednesday, July 2nd
Planning a Fall Annual Fund.
(For eMc2
clients only.)
One of the critical
structural changes Christian schools must make over the
next decade is to move to full-cost tuition with a copious
supply of needs-based financial aid. For most Christian schools,
this will require an upgraded, well-thought-out Annual Fund.
This session explores the strategic considerations of timing,
staffing, case for support, and how to use funds to improve your
marketing results. 8:00AM and 11:00AM
MDT (Event ID: SRH7490601)
Login here.
Thursday,
July 3rd
Majoring in the Marketing Majors.
Right now, the average Christian school spends over 50% of its
marketing budget chasing 20% of new parent leads, and slightly
over 10% for word of mouth marketing, which results in over 60%
of new parent leads. How do we reverse that, spending our
precious marketing time and dollars on strategies that yield the
highest return? GraceWorks shares the "Top Ten" strategies to major in
the marketing majors. 10:00AM MDT
(Event ID:
JHW421287)
Login here.
----------- Week of July 7th -------------
Monday, July 7th
Differentiation.
(An eMc2
"sneak peek" session)
One of the most powerful marketing concepts is
differentiation, which answers questions like: Why
should I pay $4,500 to go to your school when XYZ charter school's
academics are just as good? How do we convince members of
our sponsoring churches to send their children to our school?
Why would a home schooling family choose our school? How
does understanding God's purpose help us compete? If you
are struggling with your competition, this session is a must!
11:00AM MDT (Event ID:
JNQ053957)
Login here.
Tuesday, July 8th
Improve Your Closing Effectiveness:
From Phone Call to Enrollment.
(An
in-depth eMc2 "sneak-peek" session
-- 1 hour long)
An actual
session from our eMc2
Marketing Coaching
Program, which explains
how to structure your closing process.
Learn how to set expectations.
What should happen inter-personally? Plus,
what literature (and the web) can and cannot
do for you, as well as how to use both in your closing process.
9:00AM MDT
(Event ID: PRW673679)
Login here.
Wednesday, July 9th
Thursday,
July 10th
Secrets of Effective Parent Surveys.
Determine how to spend your precious money
and time to improve aspects of your program most likely to
satisfy parents, thereby increasing your word of mouth
effectiveness while decreasing price sensitivity to tuition
increases. 10:00AM MDT
(Event
ID: BQM006447)
Login here.
----------- Week of July
14th -------------
Monday, July 14th
Values, Vision, Mission, Strategy:
Putting it Together.
(An eMc2
"sneak
peek" session.)
A practical understanding of the essential foundation of all
Christian schools. What are the ends and means of strategy
formation? What is the role of leaders in determining
your school's ultimate purpose? How do we communicate vision? What
is a vision narrative? How do we keep the whole process
connected to God's will for our school?
10:00AM
MDT
(Event ID: PFG250115)
Login here.
Tuesday, July 15th
Full-Cost Tuition in Times of Economic Uncertainty.
(An eMc2 "sneak
peek" session.)
With inflation rising and
consumer confidence at record lows, do we dare pursue full-cost
tuition strategies? A thoughtful presentation on the pros
and cons of pursuing a full-cost tuition strategy
in times of economic uncertainty, emphasizing practical
strategies Christian schools can take to maintain fiscal health.
1:00AM MDT
(new time)
(Event ID: SHK833119)
Login here.
Wednesday, July 16th
Summer Word of Mouth Strategies.
(For eMc2 clients only.) Year-round, word of mouth provides your biggest marketing "bang
for the buck." How do we keep WOM going during the summer?
What other marketing strategies should we employ?
8:00AM & 11:00AM
MDT
(Event ID:
KDT060178) Login
here.
Thursday, July 17th
Introduction to
eMc2
-- Enrollment Marketing Clinics and Coaching..
What is GraceWorks' Marketing
Coaching Program all about?
An overview of the benefits and resources of the
eMc2 Program,
which is designed to increase your enrollment
by 10% or more. 10:00AM MDT (Event ID: MTS945965)
Login here.
----------- Week of July
21st -------------
Monday,
July 21st
Why Christian School Finances Often
Do Not Work -- and What to Do About
It.
If your school is struggling financially, this seminar is for
you. The "Top Ten" reasons why Christian school finance does
not work, and how to fix each one. 10:00AM
MDT
(Event
ID:
PJJ870207)
Login here.
Tuesday,
July 22nd
Marketing
with Churches -- the Real Deal.
For many Christian
schools, the #2 source of leads come from
marketing efforts within Christian churches. How do we
think about marketing our school to churches, maximizing our
results?
11:00AM
MDT (Event ID:
PJJ870207)
Login here.
Wednesday, July 23rd
Doing Visioning Right
(For eMc2
clients only.) Danger: a vision or mission
statement cannot possibly capture the depth of God's rich
purpose for your school. This session is an in-depth discussion
of vision narratives, and the critical role of God's man or
woman in developing them. 8:00AM
and 11:00AM MDT
(Event ID: RLC197000)
Login here.
Thursday, July 24th
Thinking Long-Term and
Big Picture.
On his 47th birthday, GraceWorks Founder and President discusses
the long-term, big picture trends that drive him and
GraceWorks' growth and development. What's happening
spiritually, sociologically, philosophically, economically,
generationally, educationally, and missiologically?
Thinking long-term and big picture -- what is really worth giving
our lives to?
11:00AM
MDT
(Event Id: LNJ034605)
Login here.
------------ Week of July 28th
----------
Tuesday, July
29th
Common Mistakes
Christian Schools Make with Literature -- and What to Do About
Them. The
key mistakes we see repeatedly in Christian school literature in
our onsite visits and eMc2 coaching program -- and how to fix them.
If you are redoing your literature this
summer, don't miss this session!
11:00AM MDT
(Event Id:
XLF897100).
Login here
Wednesday, July
30th
Getting Serious about
the Internet: Conversion Strategies.
(For eMc2
clients only.) From a marketing point of view, the goal of
any Christian school website must be to generate leads -- name,
phone number, email address. How to change your website to
increase the number of leads you receive -- basic and advanced
strategies. 8:00AM and
11:00AM MDT
(Event Id: PHN173017)
Login here.
Thursday, July
31th
Practical Major Gift
Work.
Real-life major
gift work for Christian schools. How to maximize your
results in major gift work with the limited time you have.
The complete asking cycle with practical strategies each step of
the way. Includes a discussion of case for support with
samples.
11:00AM MDT(Event ID: SDS480058)
Login here
----------- Pre-Recorded
Sessions -------------
Recorded Sessions
Available 24/7 -- Select the "Playback" button
Dealing with the Summer Cash Flow Blues.
What practical strategies are available to cope with the
decrease of revenue and cash flow most Christian schools
experience during the summer months? Includes both revenue
increasing and cash flow remedies and strategies.
(Event ID: LPN267653 )
Login here.
How to Do a "Promoter" Reception.
(For eMc2
Clients only.) Every
eMc2
client needs to do a "Promoter" Reception before the end of the school year, to keep the word of
mouth fires burning brightly over the summer. Here are the
"nuts and bolts" as presented by Daniel Tubbs, Administrator of
the King's Academy, who provides "Promoter" Receptions for all his
referral sources. (Event ID:
QRH588816)
Login here.
Improve Your Closing Effectiveness:
From Phone Call to Enrollment.
(An
in-depth eMc2 "sneak
peek" session.)
An actual
session from our eMc2
Marketing Coaching
Program, which explains
how to structure your closing process.
Learn how to set expectations.
What should happen inter-personally? Plus,
what literature (and the web) can and cannot
do for you, as well as how to use both in the closing process.
(Event ID: PRW673679)
Login here.
Introduction to
eMc2
-- Enrollment Marketing Clinics and Coaching..
What is GraceWorks' Marketing
Coaching Program all about?
An overview of the benefits and resources of the
eMc2 Program,
which is designed to increase your enrollment
10% or more. (Event ID: MTS945965)
Login here.
Marketing
with Churches -- the Real Deal.
For many Christian
schools, the #2 source of leads come from
marketing efforts within Christian churches. How do we
think about marketing our school to churches, maximizing our
results? (Event ID:
PJJ870207)
Login here.
Recession-Proof Your Christian School.
Here's the bad news:
With the decline in consumer confidence, the cost of your school
has increased dramatically -- even with no tuition increase
whatsoever. What are the key strategies
Christian schools need to mitigate the impact of economic
downturns? Our best thinking on steps to take now. Avoid
becoming another statistic! (Event
ID: HRK355617)
Login
here.
Secrets of Effective Parent Surveys.
Determine how to spend your precious money
and time to improve aspects of your program most likely to
satisfy parents, thereby increasing your word of mouth
effectiveness while decreasing price sensitivity to tuition
increases.
(Event
ID: BQM006447)
Login here.
Summer Word of Mouth Strategies. Year-round, word of mouth provides your biggest marketing "bang
for the buck." How do we keep WOM going during the summer?
What other marketing strategies should we employ?
(Event ID:
KDT060178)
Login
here.
If you have
technical difficulties, please let us know.
Call: (719) 278-9600,
ext. 200.
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