For both beginners and experts. Covers all the basics in depth, plus essential advanced topics such as increasing word of mouth referrals and how to effectively use the internet.
A practical, fresh approach.
Thoroughly researched, incorporating the latest marketing research on branding, promotions, public relations, and parental satisfaction ... plus much more.
for one full year. Read and study the
Guide. If you are not fully
satisfied, return it within 365 of receiving it, and GraceWorks will cheerfully refund your money.
Over 150 practical principles,
95 detailed ideas, and dozens of samples. Based on five decades of collective, hands-on experience, and over a thousand hours of research.
A tremendous time-saver for busy principals and administrators who need state-of-the-art help on how Christian school marketing must change to reflect today's increasingly difficult environment.
A must read
for Christian schools who are struggling ... or start-ups ... or
Christian schools seeking to move to the next level of effectiveness.
Chapter by Chapter
Marketing Christian Schools: The Definitive Guide, Volume 1: Essentials
Get Organized and Get Help:
Marketing Calendar and Task Force
Why the marketing calendar starts in December ... or even November
Marketing a Christian school ... when you're broke
Allocate funds to marketing thoughtfully .. when you're not
Why the lazy days of summer aren't so lazy after all
How to market a Christian school ... without doing all the work yourself
Includes: Sample Marketing Plan
How to determine what your parents really want ... when they want everything
A yearly parent survey ... that actually tells you something
Integrate primary and secondary research ... without getting a
How to use marketing research so that your literature reflects the real
Compare the relative importance and effectiveness of 80 program items
... all at one time
The ultimate success factor ... has absolutely nothing to do with your competition
Your secret staffing weapon ... does not draw a salary
Board and administrator at loggerheads? What to do
Why the key program marketing issues are largely the same for start-ups ... too
issues: understand why parent problems
are teachers' #1 professional headache today
Pricing and Tuition Assistance
How tuition and financial aid reflect your ministry philosophy ... profoundly
Why some schools will never market themselves out of their financial mess
A key mistake school start-ups often make ... with the very best of intentions
Why tuition discounts should be expunged forever from your vocabulary
How to figure your numbers ... so you can afford to split overly large classes
How to use price and tuition assistance as a competitive advantage
Includes: detailed worksheets to effectively understand
your revenues, expenses, and class size issues
Word of Mouth Referrals
Why you shouldn't pay parents only when a referral actually enrolls
Understanding who makes a referral ... and why
The two keys to parental satisfaction. Hint ... one is good customer service
How to reliably assess parental satisfaction ... in one question
How to profoundly motivate teachers for word of mouth referrals
How to tap into the hidden market for Christian school students
Free Sample Chapter
GraceWorks will send you the entire
Word of Mouth Referral chapter --
Order the entire Guide risk-free, and we will immediately email
you all 61 pages of the Word of Mouth Referral chapter!
How to add 24 open houses this year ... and have your teachers love it!
Why an open house is a procedure ... not an event
Why advertising open houses on a billboard ... might actually make
The open house competitive advantage ... for denominational schools
Includes: a dozen full-color samples
to promote open houses
Registration and Re-Registration
How to crack the whip on re-registration ...and bring order out of chaos
A structured way to pick and choose the best students
How to avoid the 4:00AM new parent registration rush
What to ask on your registration forms ... including grandparents
Includes: a full
Why your preschool / day-care / summer programs are better than free advertising
Why your Kindergarten teacher is an integral part of your marketing team
How to manage transitions successfully ... Preschool to K and 8th to 9th
Includes: a full summer
Website and Electronic Marketing
Why putting your tuition rate on your website is a dumb idea
How the web sells commodities ... and you are not a commodity
The difference between a parent and a spider ... and how to write to both
How a cold machine can feel like a warm person ... 24/7
Using marketing emails successfully
Thinking through your overall web objectives ... easy
Implementing your overall web objectives ... hard
detailed insights on how to market to parents
who are not presently seeking a Christian education
for their children ...
and a simple online way to discover dozens of people
About the Authors
Bob Rogalski, M. Ed. is widely known in Lutheran circles for his practical and pioneering work to help Lutheran schools increase their annual fundraising results and overall marketing effectiveness.
Founder and President of the Lutheran Development Center, Rogalski has consulted with hundreds of schools over a 30-year education career in both Administration and Development.
Bob's specialties are Christian School Start-Ups, Development and Fundraising, Administration, Marketing and Enrollment.
Dan Krause, MA. Innovator and Developer -- those two words best describe GraceWorks' Founder and President. Dan Krause has served non-profits his entire 23-year career, including 17 years of full-time fund development, 15 capital stewardship campaigns and over $21 million raised.
Krause started working professionally with Christian schools in 1988, and has served Evangelical,
Roman Catholic, Episcopal, and Lutheran schools. In the mid 1990s, Krause co-developed the award-winning "Tell-It" media kit for churches and schools of all denominations to bring their stories to media, particularly local television news.
Dan's life purpose is to help young people become world-changing Christian leaders for the increasingly challenging world of tomorrow. One of the best ways to do this is help Christian schools operate effectively. He credits his father, Gene, an often frustrated School Board member, for instilling his deep love of Christian schools.
Krause's areas of expertise include Capital Stewardship, Non-Profit Capital Campaigns, Feasibility Studies, Major Gifts, Marketing and Leadership Renewal.
The Initial Release of the Guide Will Include Three Upgrades:
(1) Team Upgrade -- Gives you the entire manual in e-book form, with copyright permission to print up to 15 copies -- one copy for every member of your
Plus, all major action steps advocated in the
Guide have been put into Microsoft Project format. This allows you to easily assign action steps to various members of the team and monitor progress. And, you can easily change the dates of all activities to reflect your own circumstances.
(Note: Microsoft Project is not included. However, non-profit Christian schools can purchase Microsoft Project for approximately $90 from Consistent Computer Bargains.)
(2) Electronic Samples Upgrade --
The media guide provides you 44 samples in paper form. The
Samples Upgrade gives you the files for all forms in their "native" format, either Microsoft Publisher, Word, or Excel. Much quicker than retyping!
(3) Quarterly Updates -- A nominal quarterly subscription fee provides you with new samples, ideas and principles on a quarterly basis (by email). In addition, the authors will be developing a new special interest chapter each six months on topics not presently in the Guide. Next up: "How to Market to Minorities" and "Marketing Christian Schools in Rural Communities."
During the limited
introductory period, you can purchase, risk-free, both Marketing Christian Schools: The Definitive Guide, Volume 1: The Essentials and all upgrades
at savings up to 40%.
the value of your guide with a team upgrade
||(Note: Available only with purchase of the Marketing Guide first)
Full One Year Guaranteearantee
If for any reason you are unsatisfied with the Guide or any of the upgrades, simply return them for a full refund
within 365 days.
No questions asked.
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